Just in time for Earth Day, Participant Media's social action website TakePart released a viral video in support of their upcoming film release "Last Call at the Oasis" which deals with the water crisis our world is facing.
Drawing disparate inspiration from Magrite, Bunuel, Warhol and Cindy Sherman, "Blood For Poppies" is a dream sequence set against a noirish Southern California landscape. Focus Creeps' Aaron Brown collaborated with celebrated photographer Matt Irwin for Garbage's reunion video, which was shot on black-and-white Tri-X 8mm film with an emphasis on a photographic feel. Brown handled the edit and Tom Rovak handled color grading.
This is the first in a series of videos entitled "Live Better" which are being created to promote Walmart's charitable activities. Foundation is proud to be part of this effort.
James enjoyed this collaboration between Energy BBDO and Foundation. We really wanted to highlight the impact this recall had on the average consumer. It's short, simple and delivers a strong message.
While the encompassing glass structure of the Foundation office is a cool place to work in (and look out), nothing beats the first day of an internship than going out on your very first commercial shoot. It may have been a struggle to wake up at 5 in the morning, but to see all of the expensive, impressive equipment and watch director James Lipetzky and his crew in action really gave me a taste of how a professional production operates... (full story here).
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